Ask Yourself:

Is there a lack of clarity about the vision, purpose and direction of our organization?

Are divergent views of our business creating barriers to growth and wasting resources?

Are customers and employees unclear about our value proposition?

Do we need to reposition the company for new opportunities?

Are we all on the same page?

Lack of clarity around who you are as a company may be holding you back

find your identity

There are many reasons you may need to clarify who you are and what you do: New leadership, mergers, competitive threats, and lagging performance to name a few. I work with you to create a strategic identity that addresses your key issues and helps your business grow.

What I do

Grant Kimball, Consultant

The term “identity” is frequently associated with branding. But, if you only focus on the visuals, you’re missing a huge opportunity to grow your business. In today’s world, people make buying choices based on who you are, how you behave, and what you stand for as an organization. The best branding and marketing cannot meet that need alone. You need to have a strategic identity that gets hardwired into the business. It will make you a better and more valuable company.

“Grant did a superb job leading our organization through the development process and preparing us to use our identity as a force for success in a very competitive industry.”

— Mona Abutaleb, CEO

“I have trusted Grant to shape our visual identity and marketing for 20 years because he understands who we are and shares our value of putting people first.”

— Greg Gilbert, President

“Grant is able to quickly understand complex challenges and help guide you through the options and provide solid recommendations.”

— Molly Moore, CMO (former)