A strong brand creates business opportunities, energizes corporate culture, and impacts the bottom line. Any organization can experience the benefits. My job is to help get you there.
There are many worthy non-profit organizations in your community that would benefit from your expertise in these areas – and there is a benefit to your company as well. Here are just a few ideas.
Effective brands seek to build brand loyalty through consumers that chose them time and again. However, great brands not only build loyalty, they build confidence.
The punch list for starting a company always includes vision, mission and value statements. Rarely does it include the brand position – but it should. Here’s why.
It is never too early to consider how the brand architecture needs to support the business strategy. Here are the four types and why they are important.
B2B companies tend to let their brands age into obsolescence because they have outdated ideas about the role brand plays in their business. Here are five myths that persist and key facts that prove them wrong.
The member firms of the Brand Establishment have developed brand strategies for hundreds of companies. Here are five signs that tell us a company is ready.
Most books on branding focus on identity, design and psychology. This is not one of those books. Instead, authors Davis and Dunn of Prophet focus on brand as a business strategy that is delivered by the entire organization.
All great companies have a clear idea of who they are, what they do differently, and why they do it. Then they do things that other companies don’t to dominate any market they enter.
Who owns the brand in your organization? Most people would say “marketing” but only the CEO is in the position to own the company brand. Here’s why.
Intangible assets can constitute up to 75% of a company’s total value. Capitalize on the untapped value of your brand to further differentiate yourself in the market.