Brand-driven organizations are more successful. They have a very clear purpose that is supported by their employees and guides their decision-making. They have a strong, consistent demand for their products and services from customers. And their marketing programs are more effective because they clearly communicate their brand value through every channel.

brand is the evidence of distinction

Any company can become a brand-driven organization. It starts by defining the one thing that makes your company distinct in the market, and then creating business strategies for delivering on it consistently so your customers know exactly why they need to do business with you. Do this and your business will thrive.

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Aligning your brand and business strategies creates a corporate strategy that drives growth.

96% of senior executives rate the importance of brand building as either vital or important to the company’s future success.
— Building the Brand-Driven Business, Davis & Dunn