CREATING BRAND CLARITY

I help organizations define a clear, relevant and differentiated brand position and then develop strategies for supporting it.


developing brands for growing companies

I have worked with companies at every stage of growth and have seen the role brand plays at each phase. My work usually falls in one of three categories: Creating a new brand, renovating an outdated one, or integrating multiple brands into a portfolio. My approach blends business consulting, marketing strategy and creative vision to ensure that your brand is both a compelling promise and a proven fact.

 
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Create a brand

Create brand value with a few important building blocks


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renovate a brand

Refresh your brand to prepare for the next phase of growth


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integrate multiple brands

Simplify the brand portfolio for your increasingly complex business