STRATEGIC BRAND DEVELOPMENT
Building a brand requires three essential steps: Define the brand strategy, align the organization behind it, and market it effectively. I will take your organization through these steps in a way that is tailored to the way you work.
Brand consulting for business leaders
I use a leadership-driven process involving employees across the company to define the brand position, create strategies for delivering it, and shape how it will be communicated internally and externally. Along the way, I work closely with the internal marketing team and external agency resources to ensure their work benefits from having a clear, differentiated brand position.