STRATEGIC BRAND DEVELOPMENT

Building a brand requires three essential steps: Define the brand strategy, align the organization behind it, and market it effectively. I will take your organization through these steps in a way that is tailored to the way you work.


Brand consulting for business leaders

I use a leadership-driven process involving employees across the company to define the brand position, create strategies for delivering it, and shape how it will be communicated internally and externally. Along the way, I work closely with the internal marketing team and external agency resources to ensure their work benefits from having a clear, differentiated brand position.

 
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Brand strategy

Define the brand position that will propel your business forward.


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brand management

Engage employees to deliver the brand experience.


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brand marketing

Turn marketing into a brand-building star.