HealthTech brand positions for the next phase of growth
Founded as Kryptiq in 2002, Enli provides population health management solutions that deliver both clinical and financial benefits to ambulatory provider organizations worldwide. It is the second largest bioscience and health technology company in Oregon and has been recognized as the “Best of KLAS” in population health management by KLAS Research the last two years.
connecting the brand to the healthcare workflow
Enli hired me to clearly redefine the corporate brand to differentiate the company in the crowded market for population health management solutions. I developed a corporate brand architecture and strategy that will drive value for each of the product lines and the technology platform. And I assembled a creative team to develop the visual concept, guidelines and assets Enli needs to produce marketing materials internally.
Creative Concept
The brand expression tells the story of how Enli helps providers achieve better outcomes for everyone
“We needed clarity around what our brand means and a creative way to break through the noise in the healthcare market. Grant and his team nailed it.”
Work product
Competitive positioning and brand analysis
Brand architecture
Brand positioning, characteristics and messaging
Brand identity
Creative concept and marketing templates
Comprehensive brand guidelines