HealthTech brand positions for the next phase of growth
Founded as Kryptiq in 2002, Enli provides population health management solutions that deliver both clinical and financial benefits to ambulatory provider organizations worldwide. It is the second largest bioscience and health technology company in Oregon and has been recognized as the “Best of KLAS” in population health management by KLAS Research the last two years.
Enli hired me to clearly redefine the corporate brand to differentiate the company in the crowded market for population health management solutions. I developed a corporate brand architecture and strategy that will drive value for each of the product lines and the technology platform. And I assembled a creative team to develop the visual concept, guidelines and assets Enli needs to produce marketing materials internally.
The brand expression tells the story of how Enli helps providers achieve better outcomes for everyone
Competitive positioning and brand analysis
Brand positioning, characteristics and messaging
Creative concept and marketing templates
Comprehensive brand guidelines