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HealthTech brand positions for the next phase of growth

Founded as Kryptiq in 2002, Enli provides population health management solutions that deliver both clinical and financial benefits to ambulatory provider organizations worldwide. It is the second largest bioscience and health technology company in Oregon and has been recognized as the “Best of KLAS” in population health management by KLAS Research the last two years.


BRand renovation

Enli hired me to clearly redefine the corporate brand to differentiate the company in the crowded market for population health management solutions. I developed a corporate brand architecture and strategy that will drive value for each of the product lines and the technology platform. And I assembled a creative team to develop the visual concept, guidelines and assets Enli needs to produce marketing materials internally.

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Creative Concept

The brand expression tells the story of how Enli helps providers achieve better outcomes for everyone


We needed clarity around what our brand means and a creative way to break through the noise in the healthcare market. Grant and his team nailed it.
— David Rowe, Enli Health Intelligence

Work product

  • Competitive positioning and brand analysis

  • Brand architecture

  • Brand positioning, characteristics and messaging

  • Brand identity

  • Creative concept and marketing templates

  • Comprehensive brand guidelines