DOWNLOADS
The resources below are yours to download and freely share. I do not ask for your contact information, just your consideration when it’s time for your company to work on its strategic and brand identities.
Identity Strategy
Identity series Part I: Introduction
The term “identity” is frequently used as part of a rebranding effort. But, if you only focus on the visuals, you’ll never see a return on your investment. This introduction to identity is the first in a series of guides to help small to mid-sized companies realize value beyond eye-catching marketing.
eBOOK: Five principles of identity
As a company grows, the leadership team must adopt a new set of principles to guide the organization and support the brand.
Brand Strategy
whitepaper: Brand Value in small to mid-sized organizations
Organizations of all sizes can leverage their brand to increase the value of the company. Learn about the financial benefits of building a strong brand and the criteria you can use to judge how well your brand is contributing to company value.
ebook: Five myths of B2b branding
Business-to-business organizations often underestimate the role brand plays in the sales process and financial performance. Here are five common myths and the evidence for why they are not true.
Brand Launches
Brand Launch Phases
Brand Launch Checklist