BRAND IDENTITY
Your brand identity communicates how your organization is distinctive. It makes the promise and sets the tone with customers and employees. It is the face and voice of the company.
My approach
Creating a brand identity that effectively communicates your strategic identity internally and externally is a critical step. I lead the process of defining a brand that sets you apart in a competitive market. I coordinate closely with your internal and external marketing resources to ensure they are part of the process and have ownership for the outcomes. And, if needed, I bring in proven partners for creative development and research to supplement the team.
Areas where I bring expertise and resources include:
Brand Strategy
Define brand positioning that supports your business strategy and differentiates you in a competitive market.
Brand Architecture
Create a coherent architecture that clearly defines the relationships between your company and its offerings in a way that maximizes value.
Brand Identity
Create a distinctive brand identity, creative direction, and guidelines defining how your brand looks and sounds in the market.
Messaging Strategy
Craft a messaging architecture defining corporate, market, and product-level messaging to guide your communications.
Brand Research
Inform the branding process using qualitative and quantitative research with target organizations and audiences.
Brand Launch
Manage a coordinated, organization-wide brand launch that makes an impact internally and externally.
BRAND IDENTITY
A compelling brand identity and guidelines set the tone for all communications
“We needed clarity around what our brand means and a creative way to break through the noise in the healthcare market. Grant and his team nailed it.”