Rebranding a success story
Ruby Receptionists provides live receptionist and chat services to more than 10,000 small businesses across the country. The $50 million company is widely admired for its financial success and passionate culture.
Modernizing a brand rooted in 1950’s nastalgia
Ruby Receptionists had outgrown its name and brand. The old fashioned receptionist image no longer reflected the progressive, modern nature of the company so it was time to redefine who Ruby is. The company hired me to renovate the brand strategy, positioning and messaging to reflect how much Ruby cares about connecting with people on a personal level and using technology to get great results. I led the organization through the brand development process arming the creative agency with the platform they needed to do great work.
BRAND VOICE
The new tagline reflects the passion for making personal connections
“When I joined the Ruby team, Grant was one of the first people I called to help me navigate the renovation of this iconic brand.
”
Work product
Brand analysis
Brand discovery workshops
Brand positioning
Brand messaging