Managed service provider solidifies position in healthcare market
Headquartered in Valencia, Calif., Med Tech Solutions provides IT and cloud hosting services to thousands of healthcare organizations nationwide. The company has been recognized as a six-time Inc. 5000 Fastest Growing Company and a Channel Futures MSP 501 provider.
a brand inspired by healthcare best practices
In the IT services market, there are thousands of companies that look and sound alike. I worked with the MTS executive team to define a brand position that is inspired by the patient-centered care model that is the standard in healthcare. The new brand positions the company solidly in the healthcare market and sets it apart from a sea of look-alike competitors. I subsequently managed the internal and external brand launch ensuring the company maximized its impact.
BRand trademark
The Practice-Centered Care brand position is now a company trademark and a focal point for innovation and growth.
“Grant did a superb job leading our organization through the brand development process and preparing us to use our brand as a force for success in a very competitive industry”
Work product
Target audience profiles
Competitive positioning analysis
Brand perception research
Value propositions and brand positioning
Internal and external messaging
Brand launch management