MARKETING LEADERSHIP

Marketing is the engine that drives growth when your business is ready for the next phase. It conditions the market, engages potential customers, and entices them to have that first sales conversation. It’s also foreign territory for most business leaders.

My approach

Building a marketing function is complicated. You have to build a team with a vast array of skills, maintain a technology infrastructure that is evolving at light speed, and know how and where to invest the budget for greatest impact. My goal is to simplify that for you by leading the process of evaluating your marketing performance, defining the role marketing needs to play in your organization, and building the marketing function to carry you forward.

Here are just a few of the areas I touch on as I work toward that goal:

Assessment

Evaluate current marketing investment, capabilities and performance to set a baseline for growth.

Positioning

Develop positioning and messaging that aligns with audience attitudes, needs and objectives.

Marketing Plan

Build an annual plan to deliver on awareness, lead generation, account management, and operational goals.

Execution

Build and manage a hybrid team to effectively implement the marketing plan within budget.

Evaluation

Establish key performance metrics, monitor progress, and adapt campaign strategies.

Organization Development

Create a three-year roadmap for development of the marketing function including funding, staffing and structure.

TEAMWORK

As a part-time member of your management team I focus on building a marketing function that is capable of growing your business.

“B2B companies that underinvest in marketing are missing a huge opportunity to grow their sales and value.”