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A mid-sized transportation services company sets itself apart from larger competitors

Independent Dispatch, Inc., is a family owned and operated business in Portland, Oregon, that has been one of the most respected freight forwarding companies over the last 40 years. It is consistently recognized a high-performing carrier in the industry, and as one of the best places to work and a top private company by Oregon Business Magazine.


Keeping it personal in an impersonal industry

The transportation services market is dominated by huge global companies and is now targeted for disruption by Silicon Valley venture-funded startups who are digitizing logistics. Yet, IDI knows none of these competitors can be counted on when it comes to shipping the most valuable products safely and on-time to keep a customer’s business moving. I have worked with the company for nearly two decades to shape a brand built on personalized service, expertise in handling complex shipments, and a culture that always puts people first.

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a Family legacy

IDI was founded on putting people first. It’s a legacy that continues to this day as the second generation runs the company.


I have trusted Grant to shape our brand and guide our marketing for nearly 20 years because he understands who we are and shares our value of putting people first.
— Greg Gilbert, President

Work product

  • Brand positioning

  • Brand messaging

  • Brand identity and creative direction

  • Competitive positioning analysis

  • Website renovations

  • All things marketing