The punch list for starting a company always includes vision, mission and value statements. Rarely does it include the strategic identity – but it should. Here’s why.
Most books on branding focus on identity, design and psychology. This is not one of those books. Instead, authors Davis and Dunn of Prophet focus on brand as a business strategy that is delivered by the entire organization.
Intangible assets can constitute up to 75% of a company’s total value. Capitalize on the untapped value of your brand to further differentiate yourself in the market.
