The punch list for starting a company always includes vision, mission and value statements. Rarely does it include the strategic identity – but it should. Here’s why.
There are many worthy non-profit organizations in your community that would benefit from your expertise in these areas – and there is a benefit to your company as well. Here are just a few ideas.
Most books on branding focus on identity, design and psychology. This is not one of those books. Instead, authors Davis and Dunn of Prophet focus on brand as a business strategy that is delivered by the entire organization.
All great companies have a clear idea of who they are, what they do differently, and why they do it. Then they do things that other companies don’t to dominate any market they enter.